Ethereum Treasury Firm SharpLink Gaming Adds BlackRock Veteran As Co-CEO

SharpLink Gaming Ltd, a leading corporate Ethereum (ETH) holder has announced Joseph Chalom as its new Co-Chief Executive Officer (CEO).

As a former senior executive at BlackRock, Chalam brings institutional leadership expertise to SharpLink.

SharpLink Moving Forward in the Digital Asset Space

Ethereum co-founder Joseph Lubin has expressed excitement about Chalom’s new position. Lubin, also serving as Chairman of SharpLink Gaming, has highlighted the expansive role Chalom played while at BlackRock.

Chalom spent the past 20 years at BlackRock, helping to lead its digital asset strategy. Some of his digital finance innovations at the firm include the launch of iShares Ethereum Trust (ETHA).

This is the largest spot ETH exchange-traded fund (ETF), with over $10 Billion in current assets.

In addition to ETH, Chalom played a key role in the launch of BlackRock’s iShares Bitcoin Trust ETF and the BUIDL tokenized funds.

Chalom also architected strategic BlackRock partnerships with Coinbase, Nasdaq, Anchorage, BNY Mellon, Digital Bank, and Circle. The veteran aimed to drive product innovation and broader institutional adoption.

Over the next quarter, SharpLink’s current CEO, Rob Phythian, will transition to the role of President. He will also remain a member of the company’s Board of Directors.

A New Era for Ethereum

Joseph Lubin noted Chalom’s decision to join SharpLink Gaming would herald ETH into a new chapter in digital finance.

The co-founder emphasized that Chalom brings a massive vote of confidence among investors for ETH.

He added that Ethereum will continue to play a key role in the future of capital markets.

Lubin foresees fresh capital flowing into ETH as builders push the coin into the core of global finance.

For context, SharpLink began buying ETH as part of its corporate treasury strategy in mid-June 2025.

On July 11, the firm announced it purchased 10,000 ETH for $25.72 Million in an over-the-counter (OTC) deal.

Co-founder Lubin played a significant role as a catalyst for SharpLink’s Ethereum treasury. By July 16, SharpLink purchased an additional 6,377 ETH, valued at $19.56 Million. This purchase pushed the firm’s total holdings to above 287,083 ETH.

SharpLink quickly became the largest single corporate holder of ETH, holding more coins than the Ethereum Foundation.

Accordingly, ETH price rallied more than 6% in just a day to trade at $3,160. Popular analyst Scott Melker also reiterated his prediction that the ETH price will hit $4,000.

As of this writing, Ethereum price was trading at $3,721, down 0.21% over the past 24 hours. However, ETH rallied as high as $3,744 earlier today before dropping to current levels.

The trading volume also rallied moderately by 5.1% to $41.2%, indicating that investors’ interest in the coin remains high.

More Institutions Flock to ETH

It is worth noting that more institutions have increased their commitment to adopting Ethereum.

This move highlights the growing convergence between traditional finance (TradFi) and cryptocurrency.

Top traditional firms, including Bitmine Immersion Technologies, BioNexus Gene Lab, and Bit Digital, recently increased their ETH stake. Notably, Bitmine raised $2.5 Billion to expand its ETH acquisitions.

BlackRock is not left out of the game. The firm purchased 27,158.86 ETH, worth approximately $100 Million, on July 21.

This purchase follows consistent institutional buying this month. So far in July, BlackRock has purchased over $1 Billion worth of Ethereum across various timeframes.

Moreover, total inflows into BlackRock’s ETHA continued to dominate the spot ETH ETF market. Within the past six days, the ETH ETF market saw inflows reaching $2.39 Billion.

Of this figure, ETHA alone attracted about $1.79 Billion, roughly 75% of all ETH ETF inflows.

This means ETHA’s AUM jumped past $10 Billion in just 251 trading days. The fund became one of the fastest ETFs ever to hit that milestone.

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